Playing on the election climate of 2008, Famous Tate’s latest campaign features “talking” appliances running for the “office of kitchen” in several broadcast mediums. Giving life to everyday appliances allows the Famous Tate campaign to highlight the positive aspects of new appliances while poking fun at older, tired and outdated appliances. Designed to look and sound like a political event, each of the 3 TV and radio commercials in the series focuses on an “incumbent candidate” debating a shiny and efficient “new candidate.”
A collection of character voices (Tim Wilkins, Beecher Martin, Russ Wheeler, Bonnie Agan and Rich Carey) give each “candidate” a unique personality while the narrator (Mark Winston) completes the “political” feel with a strong moderator-type reading over an original music score.